Rare Beauty Products in Dubai – Everything You Need to Know (2025)

Introduction

Since its launch by Selena Gomez in September 2020, Rare Beauty has evolved into a global favorite. Celebrated for its inclusive shade ranges, lightweight formulas, and commitment to natural beauty, the brand has gained a strong foothold—not just in North America—but throughout the Middle East.WikipediaGulf News

By 2025, Dubai has become a key market for Rare Beauty. With physical presence in flagship Sephora stores, robust online access via Sephora.ae, and buzzworthy product launches—including the brand’s first-ever fragrance—Dubai is now one of the brand’s most dynamic hubs globally. In StyleAllurePage SixSEPHORASEPHORA

In this comprehensive guide, we’ll explore everything you need to know: what makes Rare Beauty a standout in Dubai, where to shop, the price ranges, the latest product drops, shopping tips, and more.

Rare Beauty, founded by Selena Gomez

Rare Beauty, founded by Selena Gomez in 2020, has become a major favorite in Dubai for its inclusive, vegan, and lightweight beauty products. The brand’s lipsticks, such as the Lip Soufflé Matte Cream Lipstick and Soft Pinch Tinted Lip Oil, offer comfortable, long-lasting color perfect for Dubai’s hot climate.

Rare Beauty blushes, including the Soft Pinch Liquid Blush and Luminous Powder Blush, provide a natural, radiant flush that suits all skin tones, while the balms serve as multi-purpose, hydrating tints for lips and cheeks, ideal for minimal makeup routines.

In 2025, Rare Beauty also introduced its first fragrance line, including the Rare Eau de Parfum and Selena Gomez signature perfume, featuring sweet-gourmand notes of vanilla, caramel, musk, and sandalwood, making them a must-have for fans and perfume enthusiasts in Dubai.

Rare Beauty products are easily available through Sephora UAE stores, Sephora.ae, Namshi, Noon, and Dubai Duty-Free, with seasonal promotions during DSF, Ramadan, and White Friday offering additional savings. With authentic products, in-store testing, and exclusive new shades and launches in 2025, Rare Beauty has become an accessible and highly sought-after brand for residents and tourists alike in Dubai.

Why Rare Beauty Is Hugely Popular in Dubai ?

• Inclusive Shade Range: Dubai is among the world’s most diverse cities, with residents from over 200 nationalities. Rare Beauty’s extensive foundation and concealer offerings align perfectly with this multicultural demographic. Wikipedia

• Vegan & Cruelty-Free: Increasingly, UAE consumers prioritize ethical beauty brands. Rare Beauty, known for being cruelty-free and using vegan-friendly formulations, fits right into this modern consumer ethos. Wikipedia

• Lightweight Formulas for Hot Climate: Dubai’s hot, humid environment challenges heavier makeup. Rare Beauty’s airy, breathable textures—especially its foundation and blush—are particularly suited to long-wear in such conditions. SEPHORASEPHORA

• Celebrity Connection & Social Purpose: Selena Gomez’s global influence and mental-health advocacy (via the Rare Impact Fund) amplify the brand’s appeal. This deeper purpose resonates strongly with socially conscious shoppers.

Where to Buy Rare Beauty in Dubai (2025 Update)

1. Sephora Middle East (Official Retailer)

• Physical Stores: Available at major malls like Dubai Mall, Mall of the Emirates, and Mirdif City Centre.

• Online: Through Sephora.ae, with delivery across the UAE, authentic stock, and early access to new releases. SEPHORASEPHORAGCC Business NewsCosmopolitan Middle East

2. Rare Beauty Official Website

• Ships internationally to the UAE via partners. Ideal for limited editions and early access—though shipping fees and customs may apply.

3. Regional E-Commerce Platforms: Namshi, Noon, Carrefour UAE

• Namshi and Noon offer Rare Beauty with the advantage of local delivery and participation in Dubai’s shopping events like DSF and White Friday.

• Carrefour UAE lists select Rare Beauty products online as well.

4. Dubai Duty-Free (DXB Airport)

• A boon for travelers—stocking travel-size products and exclusive bundles, making it convenient to shop before departure.

Price Range of Rare Beauty in Dubai (2025)

Rare Beauty occupies a mid-luxury price point—slightly elevated from U.S. pricing but still competitive:

• Liquid Touch Weightless Foundation – AED 170SEPHORASEPHORA

• Soft Pinch Liquid Blush – AED 130SEPHORASEPHORA

• Positive Light Under Eye Brightener – AED 140SEPHORASEPHORA

• Soft Pinch Tinted Lip Oil – AED 125SEPHORASEPHORA

• Soft Pinch Luminous Powder Blush – AED 155SEPHORASEPHORA

• Find Comfort Body Lotion – AED 160SEPHORASEPHORA

• Always An Optimist 4-in-1 Mist – AED 160SEPHORASEPHORA

• Mini & Set Options – Mini lip oil (AED 80), mini travel sets (AED ~210), etc.

Pro Tip: Sephora Middle East runs seasonal promotions—especially during Ramadan, White Friday, and DSF—offering savings up to 20%.

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Latest Rare Beauty Launches in Dubai (2025 Updates)

Rare Eau de Parfum (Fragrance)

• Officially launched August 7, 2025 in partnership with Sephora. Featuring warm-gourmand notes: caramel, pink pepper, pistachio, vanilla, ginger, sandalwood, and soft musks. Bottles are designed for accessibility, drawing from Selena Gomez’s personal experiences with lupus.

• Reviewers praise the scent’s personal, evolving nature—sometimes vanilla-forward, other times spicy or citrusy, depending on skin chemistry.

Layering Balms (Fragrance Balms)

• Complementary to the perfume, introduced in several scents for personalized layering.

Makeup and Skincare Additions

• Soft Pinch Luminous Powder Blush – Radiant powder blush offering a glowy finish. SEPHORASEPHORA

• All of the Above Shadow Stick – Convenient creamy stick eyeshadow, trending for quick application.

• Find Comfort Body & Hand Care – Collection includes Hand Cream, Body Lotion, Fragrance Mist, Stop & Soothe Pen—popular since late 2023 and still a staple.

Community Buzz on Reddit

• Excitement around new Mini Cheek & Lip Sets, exclusive shades (e.g., “Worth”), and Soft Pinch Blush Duo. Reddit

• The Soft Pinch Matte Bouncy Blush received attention for its blur-matte finish and hydrating formula.

• Enthusiasm around the contour stick launch—praised for blendable cool tones.

Shopping Tips for Buying Rare Beauty in Dubai

1. Always Buy from Authorized Sellers
   In Dubai, counterfeit beauty products are unfortunately common in smaller, unverified shops and online marketplaces. To ensure you’re getting the genuine formula with safe ingredients, always purchase Rare Beauty from official Sephora Middle East stores, their verified online platform, or Rare Beauty’s authorized counters inside luxury malls like Dubai Mall and Mall of the Emirates.
   Buying from authentic sellers not only guarantees product quality but also protects your skin from potential harm caused by fake cosmetics.

2. Take Advantage of Seasonal Sales
   Dubai is known for massive shopping festivals that bring incredible discounts. If you’re looking to stock up on Rare Beauty products, plan your purchases during:

   • Dubai Shopping Festival (DSF, January–February) – Expect storewide discounts across Sephora outlets.

   • Ramadan & Eid Sales (March–April) – Retailers often release exclusive bundles or beauty gift sets.

   • White/Yellow Friday Sales (November) – Similar to Black Friday in the West, Sephora offers up to 30–40% off select products.
     These events can save you a lot, especially if you’re buying multiple items like blushes, highlighters, and lip products.

3. Test In-Store Before Buying
   Rare Beauty is all about natural finishes and lightweight formulas, but shades can look different depending on your skin tone and undertone. Sephora stores in Dubai allow you to test the products directly on your skin with the help of in-store beauty advisors. This ensures you select the right foundation shade or blush color without guessing. Plus, some stores even offer mini makeovers so you can see how the product wears throughout the day in Dubai’s warm climate.

4. Follow Rare Beauty Middle East & Selena Gomez on Social Media
   Rare Beauty often launches exclusive collections or limited-edition products in the Middle East slightly later than in the U.S. To stay updated, follow @rarebeautyme (Middle East) and @selenagomez on Instagram. They regularly announce new launches, shade expansions, and special Sephora-only offers. Many times, followers also get early access or promo codes during online sales.

5. Consider Duty-Free Shopping
   If you’re traveling, check Dubai Duty-Free at DXB airport. Sometimes, Rare Beauty products are available at slightly lower prices or in exclusive travel-size kits. This can be a smart way to try multiple products without committing to full sizes.

6. Compare In-Store vs. Online Prices
   Sephora Middle East’s website often runs online-exclusive promotions such as free deluxe samples, bundle offers, or cashback deals. Before you buy in-store, check their app or site—you might find a better deal or extra gift with purchase.

Rare Beauty Lipstick in Dubai

Rare Beauty lipsticks are loved for their hydrating formulas, lightweight feel, and long-lasting color. In Dubai, the most popular options include:

• Lip Soufflé Matte Cream Lipstick – Soft, creamy matte finish that feels comfortable even in Dubai’s hot climate. Price: AED 100–115.

• Soft Pinch Tinted Lip Oil – A glossy, nourishing lip option with non-sticky texture, trending in 2025 for natural looks. Price: AED 120–130.

💡 Tip: Sephora UAE often launches new shades exclusively for Middle East shoppers, so follow Rare Beauty Middle East on Instagram to grab them early.

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Rare Beauty Blush in Dubai

Rare Beauty blushes are highly pigmented, blendable, and give a natural flush, perfect for long-lasting wear in Dubai’s humid weather. Popular products include:

• Soft Pinch Liquid Blush – Lightweight and buildable, ideal for daily wear. Price: AED 130–140.

• Soft Pinch Luminous Powder Blush – Offers a glowy finish for evening looks. Price: AED 155.

Blushes are often sold as singles or in mini sets, great for gifting during Dubai shopping festivals like DSF or White Friday.

Rare Beauty Balm in Dubai

Balm products from Rare Beauty combine moisturizing care with subtle tint, perfect for lips, cheeks, or as a touch-up throughout the day.

• Layering Balms – Available in multiple shades for a customizable glow. Price: AED 125–135.

• All-in-One Cheek & Lip Balms – Trending in 2025, these multi-use products save space for travel and Dubai residents who prefer minimal makeup.

Balm products are also cruelty-free and vegan, making them a favorite among ethical beauty consumers.

Rare Beauty Perfume in Dubai

2025 marked the first-ever Rare Beauty fragrance launch, creating huge excitement in Dubai.

• Rare Eau de Parfum – Features warm-gourmand notes like caramel, pistachio, ginger, vanilla, sandalwood, and musks. Price: AED 350–400 for 50ml.

• Reviews highlight it as light, elegant, and perfect for daily wear or special events.

• Available at Sephora UAE, Duty-Free DXB, and through online Sephora Middle East.

💡 Tip: Layering with Rare Beauty Layering Balms enhances the fragrance and adds subtle warmth to your overall scent.

Rare Beauty Selena Gomez Perfume in Dubai

Selena Gomez’s signature fragrance under the Rare Beauty line is designed with her personal touch, reflecting her personality and experiences with wellness.

• Scent Profile: Sweet yet spicy, balancing vanilla, caramel, and a soft musk undertone.

• Availability: Sephora UAE and Rare Beauty Middle East online store. Limited edition packaging often sells out quickly.

• Price: AED 350–400 (50ml), sometimes bundled with mini sets or exclusive gifts during sales.

This perfume is a must-have for fans of Selena Gomez, combining celebrity appeal with Rare Beauty’s core philosophy of self-expression and confidence.

Conclusion

Rare Beauty has solidified its place in Dubai as a brand that balances inclusivity, thoughtful formulation, ethical values, and hoards of social buzz. From Sephora flagship stores to reliable online platforms and exciting new releases—like the beloved perfume launch—Rare Beauty continues to capture the hearts of beauty enthusiasts in 2025.

Whether you’re a resident or just visiting, getting your hands on the latest Rare Beauty products in Dubai is easier—and more stylish—than ever.

FAQs – Rare Beauty Dubai 2025

1. Where can I buy Rare Beauty in Dubai?
   Official Sephora stores, Sephora.ae, Rare Beauty website, Namshi, Noon, and Dubai Duty-Free.

2. Are Rare Beauty products cruelty-free?
   Yes, all products are vegan and cruelty-free, perfect for ethical beauty consumers.

3. What are the best-selling Rare Beauty products in Dubai?
   Soft Pinch Liquid Blush, Lip Soufflé Matte Cream Lipstick, Positive Light Liquid Luminizer, and the Rare Eau de Parfum.

4. Do Sephora Dubai stores allow product testing?
   Yes, in-store testers are available for foundation, blush, lip products, and more.

5. Are there exclusive Rare Beauty launches in Dubai?
   Yes, seasonal collections, limited editions, and travel-size products are often released at Sephora UAE and Duty-Free.

Susanna

Hypeladies.com, founded in 2020 by Susanna, is a premier digital platform dedicated to empowering women through insightful and practical content. Born out of Susanna’s personal experiences as a mother and professional, the website addresses the everyday challenges women face by providing guidance on fashion, beauty, parenting, health, and relationships. Hypeladies believes that knowledge is power, aiming to equip women with the information they need to make informed decisions, boost their confidence, and live their best lives. With a commitment to fostering a supportive community, Hypeladies.com serves as a comprehensive resource for women at all stages of life, inspiring them to achieve their goals and embrace their potential.